It’s the utility that add value to a thing. Value is a psychological phenomenon, and it’s subjective. Advertising and there by modeling is a useful activity as it creates utility of different types such as form, place and time. It also creates perception utility, which helps the producers to increase, stabilize and diversify sales turnover .It also helps to maintain and cultivate markets.
It is useful for the middlemen, as it guarantees quick sales by acting as a sales man by maintaining retail prices. It helps the salesmen as it reduces their job burden and helps to build their confidence. On the other hand it helps the consumers in decision making, ensure better quality goods at reasonable prices and save their good deal of time. It also helps the government by standing as a source of revenue. It reduces the tax liability of the general public. Thinking from the part of society, it provides them with gainful employment opportunities, improves the standard of living and upholds the culture of the nation.
Thus, it is a useful activity as it’s strong in its ability to create utilities. Without advertising many business houses would not take off the ground as the mere quality production does not guarantee the sales. It’s the communication to the needy and interested persons at the right time. This need for communication is the back bone of the modeling industry, as its which creates market for the fashion models for hire.
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